Japan’s convenience stores are facing an acute labour shortage. And FamilyMart is betting global pop megastar Lady Gaga can help attract more workers. Harry Dempsey explains why.

#familymart #ladygaga #japan #japaneconomy #conveniencestore
#shorts #shortsvideo #shortfeed #shortsviral #shortsyoutube #shortsvideos

Produced by Paolo Pascual.

► Enjoying FT content? Get a daily slice of the very best FT journalism with FT Edit. Free for 30 days then just £4.99 a month

See if you get the FT for free as a student ( http://ft.com/schoolsarefree) or start a £1 trial: https://subs.ft.com/spa3_trial?segmentId=3d4ba81b-96bb-cef0-9ece-29efd6ef2132.

► Check out our Community tab for more stories:

► Listen to our podcasts: https://www.ft.com/podcasts
► Follow us on Instagram: https://www.instagram.com/financialtimes
► Follow us on Instagram: https://www.tiktok.com/@financialtimes