Better technology isn’t the real advantage in AI-powered insights; better human judgment is. In this episode, host Zontziry “Z” Johnson, Founder of MRXplorer, speaks with Arundati Dandapani, Founder & CEO of Generation1.ca, about why innovation depends on critical...

Most brand growth comes from reaching as many category buyers as possible, not from trying to deepen loyalty among existing customers. Pam Forbus, SVP & Chief of Insights & Analytics, Mondelēz International, explains why heavy users matter but...

54% of consumers say everything is starting to feel the same, based on Human8’s Global What Matters trend study across 16 markets. Niels Neudecker, Managing Director, NA, Human8, explains how niche trends are becoming mainstream overnight, shaping the...

MaxDiff offers a faster way to collect paired comparison data with strong discrimination while reducing issues tied to cultural differences and scale-use differences. Bryan Orme, President & CEO Sawtooth Software, explains how this approach helps researchers avoid common...

Bryan Orme, President & CEO Sawtooth Software, breaks down why MaxDiff offers better discrimination among items and respondents, higher measurement precision, and helps avoid scale-use bias while encouraging more thoughtful responses than rating scales. He also covers the...

Why do people often open up more to an AI moderator than to a human researcher? In this episode, Nick Graham (Founder, Vertemis) speaks with Alfred Wahlforss, CEO and Co-Founder of Listen Labs, about how AI is reshaping...

Make better decisions in minutes, not weeks, by bringing the voice of the customer into every step. Niels Neudecker, Managing Director, NA, Human8, breaks down when digital twins are most useful and why they matter for teams trying...

Advertising works best when it reaches consumers closest to the purchase moment, but its impact is always shaped by competitive and commercial context. Pam Forbus, SVP & Chief of Insights & Analytics, Mondelēz International, explains three key moderators...

Winning with AI: From Speed of Insights to Speed of Action Niels Neudecker, Managing Director, NA, Human8, argues that the competitive advantage is shifting from faster insights to faster, better action, because dashboards and AI-generated answers still often leave...

Two years ago, we couldn't have even conceptualized qual at scale. Join Mary Lois Smith, VP of Research Design & Strategy at Suzy, as she delves into how AI is transforming research methodologies and empowering both seasoned and...

Want statistically significant differences with a measurement technique that delivers high precision? Bryan Orme, President & CEO Sawtooth Software, explains why MaxDiff offers higher precision than nearly any other measurement question his team has tested at Sawtooth. Hear...

The old “commission research, present findings, move on” model is breaking as growth fragments, media splinters, and AI accelerate decisions. Ricardo Dalmas, Global VP of Insights & Analytics at Kimberly-Clark, joins host Nick Graham, Founder of Vertemis, to...

Speed is starting to replace rigor in research, and AI outputs are being trusted without proper validation. Niels Neudecker, Managing Director, NA, Human8, outlines three shifts: moving from do-it-yourself to do-it-together collaboration, from big data to thick data,...

AI is powerful but still needs a human in the loop. Mary Lois Smith, VP Research Design & Strategy at Suzy, delves into how AI is transforming insights work today. Over the past 18 months, the explosion of...

Synthesizing and storytelling are what give your research longevity. Mary Lois Smith, VP Research Design & Strategy at Suzy, explores how AI is revolutionizing research at every stage—from study design to storytelling. Learn how AI can convert briefs...